Thank you Tessa and all of our Wedding Vendor friends!  We look forward to a busy and successful 2011!

Our images are the highlighted ones
(or all of ‘em on the page if the whole page is highlighted).

This year, we decided to do an ad in Utah Bride & Groom. It features neither bride nor groom, shows no wedding decor, no stunning vista, makes no claims to our prowess, and doesn’t really even demonstrate much by way of its own design. And while it does contain a young couple, they are distinctly relegated to the background in support of the real star…a big playful, slobbery dog named Gracie.

What up with that?

Well, it occurred to us that what we really try to do at ZumaPhoto – what really matters to us – is telling our client’s stories. And so we decided that instead of trying to convey our entire range in a single image, or mount the fool’s errand of attempting to describe what we do, we would simply share one of our client’s stories from the perspective of one of its central characters.

But does it work? We’ve gotten a few comments. One person said that it was absolutely brilliant, but then he owes me money… Others have cited madness. Or simply a lack of judgment. And then there are those who have pointed out that those three are not necessarily mutually exclusive. But the thing that we’re hearing from people with greatest frequency is that the ad makes them…happy. I’m good with happy.

We’d be interested to hear your thoughts on it.